Source: GlobalData
APAC automotive infrared reflective glazing market to record 1.0% CAGR over 2024-29, forecasts GlobalData
Posted in Automotive
The automotive sector in the Asia-Pacific (APAC) region is witnessing a transformative shift driven by advancements in glazing technology, particularly infrared-reflecting (IRR) glazing. This innovative technology is revolutionizing passenger comfort and energy efficiency in vehicles. As automakers embrace larger glazing areas and panoramic roofs, the APAC IRR glazing market is expected to record a compound annual growth rate (CAGR) of 1.0% over 2024-29, according to GlobalData, a leading data and analytics company.
GlobalData’s latest report, “Global Sector Overview & Forecast: Automotive Glazing Q1 2025,” reveals that the APAC automotive Infrared reflective glazing market is poised to grow from an estimated 65.1 million units in 2024 to 68.6 million units in 2029.
Madhuchhanda Palit, Automotive Analyst at GlobalData, comments: “The introduction of IRR glazing has revolutionized the way vehicles manage heat load, particularly in regions with high solar exposure. In the APAC market, where temperatures can soar, the ability of IRR glazing to reject up to 60% of solar energy translates into a marked reduction in cabin temperatures. As automakers in the APAC region increasingly prioritize sustainability and efficiency, the integration of IRR glazing is poised to become a standard feature in new vehicle models.”
The evolution of IRR glazing technology has been propelled by advancements in coating processes, particularly the magnetron sputtering technique, which allows for the production of multilayer coatings on a large scale. This innovation has enabled manufacturers to create high-performance glazing solutions that meet the stringent visible light transmittance requirements essential for automotive applications. Companies like Guardian and Saint-Gobain are at the forefront of this trend, offering products such as Guardian SilverGuard IRR and Sun Ban, which not only enhance thermal performance but also provide superior UV protection.
Moreover, as automakers like BMW, Citroen, and Ford lead the charge in offering advanced glazing solutions, the opportunity for IRR glazing to enhance vehicle differentiation and aesthetics becomes increasingly pronounced. The integration of IRR technology into vehicle design not only meets consumer demands but also allows manufacturers to stand out in a crowded marketplace.
Palit adds: “Looking ahead, the future of the IRR glazing market in the APAC region appears promising. As vehicle designs continue to evolve, there is an increasing trend towards larger sunroofs and glass surfaces, necessitating innovative glazing solutions that address heat absorption and privacy concerns. The advancements in coating technologies, such as the magnetron sputtering process, are expected to enhance the production capabilities of IRR glazing, further driving market growth.”
In addition, with the rising number of electric vehicles (EVs) in the APAC region, the demand for energy-efficient solutions like IRR glazing is anticipated to surge. EV manufacturers are particularly interested in technologies that extend battery range and reduce energy consumption, making IRR glazing a viable choice.
Palit concludes: “In summary, the IRR glazing market is set to experience significant growth in the APAC region, driven by consumer demand for comfort, energy efficiency, and aesthetic appeal. The advancements in glazing technology and the competitive landscape will further fuel this expansion, positioning IRR glazing as a critical component in the evolving automotive sector.
“While the future holds considerable potential, it is essential for stakeholders to remain agile and responsive to market dynamics, ensuring that innovations continue to meet the diverse needs of consumers across the region.”