Translation. Region: Russian Federal
Source: State University Higher School of Economics – State University Higher School of Economics –
Career and development became one of the main blocks of the program. Participants discussed how to build media in our time, when the fashion for podcasts is flourishing, how to promote regions with the help of creativity and why to publish paper art publications in the digital era.
Together with the SKOLKOVO School of Management and experts in the field of art, design and media, we talked about new professions in metaverses – who are builders, scripters and world designers, and how to monetize digital content. We also discussed how to create creative work that wins competitions without losing individuality in the context of the rapid development of AI.
From experts in gastronomic branding (National Association of Chefs, Channel One (Good Morning), MOSCOW CAKE SHOW, WORLDFOOD, CHEFS TEAM FEST, COFFEE TEA CACAO EXPO, Lapochka, ANO “North in the Heart”, MØS (Michelin), Björn, Taste of Moscow, Twins Science, Food Service Forum, Novikov School, SFU, International Enogastronomic Center, etc.) the guests learned how to turn a local product into a brand.
Professionals in the field of management and communications (Alena Kremer, Antonina Priezzheva, Natalia Lebedeva, Roman Bedretdinov) explained why emotional intelligence is becoming a key skill in creative industries and how AI is changing advertising and startups.
In conclusion, there will be a discussion on how an artist can find support outside the system: from grants to private patronage and residencies. Curators and art managers from GES-2, the Winzavod Foundation, the online platform TEO by Cosmoscow and HSE ART GALLERY shared their experiences.
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