Translation. Region: Russian Federal
Source: State University Higher School of Economics – State University Higher School of Economics –
X5 has increased the number of student grants for applicants to the Higher School of Business at the National Research University Higher School of Economics. The company will compensate part of the tuition fees for twenty-five talented applicants in the Master’s program “B2C Business Management: Technologies and Innovations” (previously “Retail Management”). Applications for grants can be submitted from June 20.
X5 has been a strategic partner of the Master’s program for more than three years. Currently, almost a quarter of the company’s employees are under 25 years old, so developing relationships with universities and educational institutions is a priority for preparing a personnel reserve. This year, the program’s content was completely revised — “B2C Business Management: Technologies and Innovations” became the first specialized master’s program that trains leaders in retail and e-commerce. The company, together with the Higher School of Business of the Higher School of Economics, took into account all the latest market trends and built the program around three main blocks: customer experience, new technologies and innovations, leadership and management.
The Master’s degree is suitable for both bachelors and specialists aiming for a career in retail and e-com, as well as for those who already work in retail and B2C companies, as well as those who run their own business. Five HSE graduates who successfully pass the entrance exams and score high will be able to study with a 35% discount. Another 20 applicants will receive a grant in the amount of 25% of the cost of tuition. The best students will receive financial support from X5 for the entire period of study.
Students of the program study Data Science, business analytics, digital platforms, digital marketing, customer experience management in an omnichannel environment. That is, the disciplines that are necessary for working in modern business. Each area is supervised by top managers and executives of X5 – the program is designed for full integration, where there is a lot of practice, research and project work. Experts from X5 give lectures, hold open meetings, seminars and excursions, visit stores, distribution centers, innovation labs and ready-to-eat food production together with students.
Ksenia Mardanova
Director of Work with Educational Institutions X5
“We pass on our knowledge and experience as an industry leader to students and tell them that modern retail is much more than just retail. X5 includes not only retail chains, but also IT, delivery, transport, and prepared food services. And our partnership with the HSE uniquely combines academic depth with applied approaches, including elements of an MBA in management practice. Over two years, students develop a portfolio of more than 10 projects based on real-life retail and e-commerce challenges. Graduates make good careers in major companies; we see them as promising specialists and are ready to consider them for work at X5. At the same time, the program improves the competencies of our own employees, who, while studying here, gain new skills for growth within the company.”
Academic Director of the program, Associate Professor of Practice at the Higher School of Business, National Research University Higher School of Economics
“Thanks to the support of X5, our program gives talented students the opportunity to receive a quality management education at one of the leading business schools in Russia and build a career in B2C business. The program’s special feature is its practice-oriented approach: courses are implemented using the co-teaching scheme, when HSE teachers and business professionals conduct classes together. In addition, students prepare coursework and diploma projects in a consulting format, solving real-life problems of companies. The involvement of practitioners in the educational process provides valuable networking and deep immersion in the professional environment.”
For admission to the program In 2025, applications will be accepted from June 20 to August 8: 63 places are open for students from Russia and one for students from foreign countries.
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