The British Hallmarking Council (BHC) is delighted to learn that Anna McLoughlin Fine Jewellery has been awarded the prestigious Hallmarking Awareness and Learning Online (HALO) Award for 2025, in recognition of her innovative work to engage customers with the importance of hallmarking and consumer protection in the jewellery sector.

The HALO Award, established by the BHC in 2021, and now operating under the Assay Assured banner, a joint venture between the 4 assay offices of the UK (Birmingham, Edinburgh, London and Sheffield) is awarded annually. HALO recognises the UK-based jewellery business that uses their online platform in the most creative ways to leverage the added value that hallmarking provides, and to educate their audience on the meaning and importance of the hallmark.

Anna McLoughlin, founder of Anna McLoughlin Fine Jewellery, said:

I’m absolutely thrilled to have won the HALO award for a second time. I feel that hallmarking, and raising awareness of it amongst both my clients and fellow micro-businesses, is incredibly important. It adds prestige to a piece and is a legal guarantee that the quality of the metal is actually what I say it is!

By law, all items described as being made from precious metals above certain weight limits must be hallmarked by one of the 4 UK Assay Offices. The hallmark confirms the metal’s purity, identifies the individual or business putting the item on the market, and ultimately protects both consumers and retailers from counterfeiting and false descriptions.

The Chair of the British Hallmarking Council, Noel Hunter, said:

I congratulate Anna McLoughlin Fine Jewellery on winning this year’s HALO Award and commend the extensive efforts undertaken to educate and protect the consumer by embedding hallmarking awareness into all aspects of the business.

For more information on hallmarking, visit the British Hallmarking Council and Assay Assured websites.

For more information about Anna McLoughlin Fine Jewellery, visit the Anna McLoughlin Fine Jewellery website.