Source: Panasonic
Headline: Panasonic launches The Barikan as new series of pro hair clippers to take on the global market
Osaka, Japan, July 14, 2025 – Panasonic Corporation (https://holdings.panasonic/global/) today announced that its Living Appliances and Solutions Company (Panasonic) has launched The Barikan as its newest series of professional clippers for hair and beauty practitioners to accelerate its development of a global market. The professional T-shaped trimmer ER-XT70 emphasizing superior cutting performance and ease-of use will be released in September in Japan and Europe as the first model of the series.
Panasonic’s involvement in professional hair clippers began 40 years ago, making use of its advanced technological capabilities refined through the development of electric shavers. Women hairdressers in particular highly appreciate Panasonic’s hair clippers for their quality and usability as tools for professionals, especially key features such as their lightness, ease of use, and precision cutting, allowing the brand to gain a top share in Japan and Europe (Germany, France, and Italy).
In recent years barbers have built up their influence and presence with the widespread acceptance of fade hairstyles for men in which the hair tapers down from the top of the head and is clipped short on the sides and nape. Panasonic has intensified its product development and marketing activities for barbers in response to this. The company provides simply the best tools that support barbers to thrive and fully express themselves while staying in tune with barber culture. Panasonic is opening up new demand for barbers beyond Japan and Europe in places like the United States and Asia, expanding sales in the global market.
These efforts seek to create a fusion of Japanese barber culture with those of other countries and build up collaborations with other industries, aiming to create new value for barbers. One such initiative is to train barbers in Ghana in cooperation with Mr. Brothers Cut Club, a Japanese barber shop that is redefining the timeless charm of classic American barber culture in a contemporary style and taking it worldwide. Panasonic has also signed ambassador agreements with the respective leading barbers of the original trend-setter, the United States, of Europe with its diverse sophisticated barber cultures in each country, and of Japan, the country where The Barikan was developed. Promotion content created in these three regions will be released worldwide.
Panasonic intends to expand The Barikan series over the next three years to make it the globally recognized number one brand for barbers.