Source: Government of Canada regional news (2)
Making its fifth appearance in Alberta’s capital, the FIBA 3×3 World Tour and Women’s Series events are set to take over the Ice Palace at West Edmonton Mall from July 31 to Aug. 3. This dynamic basketball competition will cement the province’s reputation as a world-class destination for major sport events.
Alberta’s government contributed $250,000 in funding through the Major Sport Event grant program to support the tournaments. This grant program provides financial assistance to support organizations in planning and hosting national and international competitions in Alberta.
“Alberta is proud to welcome back the Hoop City 3×3 Festival and the premier athletes it brings. This event highlights the excitement of 3×3 basketball while showcasing Edmonton as a vibrant and welcoming destination on the world stage.”
The Hoop City 3×3 Festival, hosted by the 3×3 Basketball Association in collaboration with Explore Edmonton, will feature 12 of the world’s top men’s and women’s 3×3 basketball teams. This includes teams from Serbia, Japan, Lithuania and France. The competition is anticipated to welcome more than 8,000 spectators on site, and a global viewership of up to 500,000. The event is projected to deliver a major boost to Edmonton’s visitor economy with up to $4.3 million in economic impact, driving local business activity across the city.
“The 2025 Hoop City 3×3 Basketball Festival is the only FIBA 3X3 event in North America and Edmonton has proudly been the ‘Home of FIBA 3X3 in Canada’ since 2011. It’s more than a competition; it’s a celebration of sport, community and family-friendly fun, welcoming fans of all ages to share in the experience.”
Canada’s 3×3 Women’s National Team will take to the court Aug. 1 and 2, continuing its impressive run following a bronze-medal finish at the 2025 FIBA 3×3 World Cup in June and a strong showing at the 2024 Olympic Games last summer. The team boasts a strong lineup of Alberta athletes; including Edmonton’s Katherine Plouffe and Lethbridge players Paige Crozon and Kacie Bosch.
“As one of the world’s top-ranked sports cities, Edmonton is proud to host the FIBA 3×3 World Tour and Women’s Series. With West Edmonton Mall as our stage, this high-energy tournament will draw visitors and locals alike and showcase the unforgettable, community-driven experiences that define Edmonton”
Related information
- Hoop City 3×3
- Major Sport Event Grant Program
Related news
- Alberta is set for a championship season (May 12, 2025)
- Alberta scores big with major sport events (Feb. 18, 2025)