Translation. Region: Russian Federal
Source: State University of Management – Official website of the State –
Students of the State University of Management won the All-Russian festival-competition of journalists, advertisers and PR people “Life in creative flight!”, which was held at the Voronezh State University.
In total, almost 400 works from students of Russian universities studying in areas of training related to communication technologies were submitted to the competition’s organizing committee.
The jury evaluated projects in 19 nominations of the Mass Media Master competition in the categories of Television and Radio Broadcasting and Press and Internet Publications and 8 nominations of the FROG competition, which includes advertising and PR materials.
Creative projects by students of the Institute of Marketing of the State University of Management became winners and prize winners in several nominations of the festival.
In the nomination “Printed and polygraphic advertising” 1st place was taken by the project of students of the State University of Management “Live here and now”. Authors: Maria Stefani and Violetta Vdovitsa. Supervisor – Alexandra Timokhovich.
“According to VTsIOM statistics, every second Russian is dissatisfied with their lives. One of the reasons is the syndrome of postponed life. In the developed digital layouts of social advertising, we used the technique of analogy with an airport board, where flights with symbolic destinations of “dream”, “success”, “chance”, “love” are postponed and cancelled. Just as flight delays cause anticipation, disappointment, so postponing goals does not allow them to be realized,” Maria Stefani explained the idea of the project.
In the nomination “Radio Advertising” (radio commercial) our students took several prizes at once:
1st place – project “Don’t forget your elders”. Authors: Dmitry Denisov, Pavel Polyakov, Riad Gubatov, Viktor Lozovsky. Leader – Alexandra Timokhovich.
“In modern society, there are frequent situations when representatives of the older generation are left without due attention and care from their relatives. Literally, elderly people are left to their own devices, forced to cope with everyday life, illnesses, and financial difficulties on their own. In the audio clip, we urge you to think about this problem, to become more sensitive and attentive to the elderly,” shared Pavel Polyakov.
2nd place – project “Take your eyes off the screen”. Authors: Maria Bychenkova, Elizaveta Ruzanova, Alena Kladnitskaya. Leader – Alexandra Timokhovich.
3rd place – project “Let’s save food from the trash”. Authors: Yulia Talishevskaya, Ekaterina Tkacheva, Marina Belova. Leader – Alexandra Timokhovich.
3rd place – project “Doxing is the scourge of the modern Internet community”. Author: Anastasia Lilyakova. Leader – Alexandra Timokhovich.
Congratulations to the winners and the head of the student projects! We wish you interesting projects and further victories!
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