Translation. Region: Russian Federal
Source: People’s Republic of China in Russian –
Source: People’s Republic of China – State Council News
SHANGHAI, May 21 (Xinhua) — China’s pizza market is expected to exceed 100 billion yuan (about 13.9 billion U.S. dollars) in the next five years, with growth driven mainly by smaller cities, according to an industry report released at the ongoing SIAL Shanghai international food expo.
In 2024-2025, the market size is expected to grow from 48 billion to 60.8 billion yuan. By the end of March 2025, there were more than 60 thousand pizzerias in China.
In terms of the growth rate of the pizzeria chain for the period from 2016 to 2022, cities of the third and lower levels surpassed cities of the first category – the growth was 10 percent and 7.6 percent, respectively. In the period from 2025 to 2027, another 15 thousand pizzerias are expected to open.
Notably, in 2022, the online segment’s share in the Chinese pizza market surpassed the offline sales share for the first time, reaching 58.1 percent. The online segment will continue to expand in the coming years, the report notes.
Pizza arrived in mainland China in 1990, when the country’s first foreign-invested pizzeria opened. Initially considered a Western dish reserved for upper-class cities, pizza has gained widespread popularity in the decades since.
Analysts attribute the market expansion to the active introduction of takeaway services, increased consumer spending in smaller cities and growing demand for pizza options tailored to local tastes.
However, the report notes that the density of pizzerias in China is still low compared to other countries. As of 2022, China had 11.7 such establishments per million people, compared to 232.4 in the United States, and compared to Japan and the Republic of Korea, it is only a third of those countries. -0-