Source: People’s Republic of China – State Council News
Beijing launched the “Beijing Style” Short Video Competition on Wednesday, inviting creators to capture the city’s unique blend of history, modernity, and innovation through engaging short videos.
Organized by the Publicity Department of the CPC Beijing Municipal Committee, the Cyberspace Administration of Beijing Municipality, and the Beijing Municipal Radio and Television Bureau, the competition encourages participants to showcase Beijing through four themes: ancient charm, fashion and vitality, local flavors, and technological advancements. By leveraging social media platforms such as Douyin, Kuaishou, Weibo, and Baidu, creators can reach a global audience and demonstrate the Chinese capital’s dynamic cultural development.
The opening ceremony was marked by a blend of tradition and digital innovation. A virtual character called Electronic Tu’er Ye performed a reimagined version of the song “Beijing Welcomes You.” The event also introduced the “Beijing Style Creative Map,” which highlighted the city’s historical and contemporary landmarks.
To assist the participants, leading social media platforms are offering incentives, including AI-powered video editing tools and creative guidance. Creators using the hashtag #BeijingStyle can gain increased visibility and access these innovative features to enhance their submissions.
Running year-round, the competition’s first phase focuses on Beijing’s historical and iconic landmarks, such as the Beijing Central Axis. Nearly 100 influencers have already participated, visiting exhibitions like “This is the Shang” and other key sites.
Future phases will explore themes such as traditional Beijing lifestyles, AI innovations, time-honored craftsmanship, and Olympic venues, inviting creators to contribute to a rich, collective cultural narrative.