Translation. Region: Russian Federal
Source: People’s Republic of China in Russian – People’s Republic of China in Russian –
Source: People’s Republic of China – State Council News
BEIJING, June 11 (Xinhua) — China’s State Administration for Market Regulation on Tuesday launched a public opinion solicitation procedure on the supervision and management rules of online trading.
The department said the draft rules were developed in cooperation with the State Internet Information Office of China to strengthen supervision and administration of streaming activities, protect the legitimate rights and interests of consumers and operators, and promote the healthy development of the e-commerce sector.
The rules require streaming e-commerce platform operators to strengthen verification of the identity and qualifications of streaming studio operators, marketing agencies and marketers in the sector.
Marketing personnel in the live broadcasting sector within the framework of e-commerce have a duty to provide real, accurate and comprehensive information about products or services and not to provide false or misleading information to consumers.
E-commerce platform operators should cooperate with relevant authorities to take action against violators of market supervision rules and Internet-related laws and regulations, the department said, stressing the legal liability that will follow for failure to comply with relevant obligations.
The regulator said it would improve the content of the regulations based on the results of the public opinion request and implement them as soon as possible. -0-