Translation. Region: Russian Federal
Source: Moscow Government – Government of Moscow –
In anticipation of the admissions campaign, Moscow Fashion Week experts told us which areas in the fashion industry are currently the most promising, what universities pay attention to when applicants are admitted, how to prepare a competitive portfolio, and what skills will be in demand in the coming years. Among the experts are teachers from leading Moscow educational institutions, curators of online courses, and famous designers.
About the main misconceptions
The founder of the fashion house Sergey Sysoev and Sergey Sysoev Fashion School, Sergey Sysoev, noticed that many applicants have a misconception that the work of a designer involves organizing fashion shows, filming, and participating in fashion weeks.
“In reality, 80 percent of the time is research, technical assignments, sample adjustments, endless fittings, correspondence and the human factor. And shows, filming and trips take place in a state of chronic fatigue. In addition, the path to success lies through strict deadlines, working nights and the economic factor,” said Sergey Sysoev.
Olga Sysoeva, the creative director of the same fashion house, notes the confidence of yesterday’s schoolchildren in their endless creative potential. However, according to her, the university provides a huge resource of professional supervision, and the student buys mannequins, fabrics, accessories, prints and sometimes even software licenses himself. For those who believe that fashion is primarily glamor, the constant reworking of projects 10 times, carrying rolls of fabric and working with equipment, which requires enormous physical strength, is a revelation.
Anna Rykova, fashion editor, stylist, creative consultant, curator and teacher at the British Higher School of Art and Design, points out that the main mistake fashion applicants make is a frivolous attitude towards their chosen specialty. Often, students who come to study fashion design do not expect to have to do anything with their hands, such as sewing and cutting, and few are prepared for this.
About a successful portfolio
When entering Sergey Sysoev Fashion School, Sergey Sysoev recommends that applicants pay attention to improving their visual thinking: sense of proportions, color, composition and trends. The ability to explain why a particular shade or silhouette was chosen when creating collection sketches will be a plus. Olga Sysoeva advises developing cultural awareness and flexible skills.
Anzor Kankulov, head of the Fashion department at the School of Design at the National Research University Higher School of Economics, first of all expects future students to have not so much specific skills as a desire to engage in fashion and the ability to think. They will be taught the rest — how to make sketches, draw, understand cutting. During their studies, the students will master sewing skills and become familiar with the methodology of developing and creating collections.
When evaluating a portfolio, an important criterion for Anzor Kankulov is the general concept, seriality and thinking about the collection as a specific line of clothing, and not as individual wardrobe items.
Anna Chernykh, the curator of the Fashion Design course at the British Higher School of Art and Design, and the head of the Project Workshops center, notes several key qualities that together provide an understanding of the applicant’s potential: creative thinking, technical training, good eyesight, efficiency and motivation, as well as an original vision. She believes that a strong portfolio is a story about the path of the future designer, his interests, experience and potential. It should be logical, structured and reflect the person as an individual and a professional.
When entering any university for the fashion direction, Anna Rykova advises not only to develop your observation skills and take your studies seriously, but also to consult with graduates or students of the relevant direction from each university that was chosen. The criteria in educational institutions may differ. In addition to providing a portfolio, it is possible that you will have to pass entrance exams in drawing, and in the style that is taught at the university. Somewhere you need to be able to create a constructive, technical image, and somewhere – decorative or classical painting. You need to study the university requirements well and collect in the portfolio those works that are most suitable for admission.
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About important skills for the future
The fashion industry is constantly changing, and to always keep up with the times, you need to not just be interested in clothing design, but literally live it, Anzor Kankulov is sure. It is necessary to skillfully implement traditional techniques, and combine them with knowledge of graphic programs and the latest technologies. According to him, on the one hand, you need to create an original product. And on the other hand, you need to understand production and ensure its correct process, achieve the ideal product.
Anna Chernykh notes that the training programs are actively being updated: modules on digital fashion, smart textiles, brand management, as well as special courses on digital modeling, NFT clothing and artificial intelligence in design are appearing. More and more attention is paid not only to technical skills, but also to the ability to adapt, think flexibly and on a brand scale.
“Develop the basics: the ability to draw, design, work with technology and create layouts. But don’t forget about digital tools – from Adobe and Clo3D to AI generators. Learn to analyze, formulate and talk about your creativity – today this is as important a skill as creating patterns,” emphasizes Anna Chernykh.
Olga Sysoeva advises learning how to quickly absorb information. In the modern world, soft skills change at a tremendous speed, so remaining teachable is the most important skill. Sergey Sysoev draws attention to the need not to stop at classical training, but to follow technologies, introducing them into the process of creating a collection. He calls for combining creativity with technology, since the design of the future is high-tech and business-oriented. It is necessary to learn how to create a media resonance now, since publicity is the best skill today.
Moscow is a city of youth. The capital offers wide opportunities for its development, creative self-expression, comfortable life and interesting leisure. The city has a developed infrastructure, thousands of events of different scale and focus are held.
In honor of Youth Day, themed events will be held at more than 250 city venues. As Sergei Sobyanin reported earlier, the flagship event will be festival, which will take place on June 28 and 29 at Bolotnaya Square. You can find detailed information and a map with all city events on the portal “Youth of Moscow”.
More information about opportunities for young residents of the capital can be found on the portal “Youth of Moscow” and its pages insocial networks.
Moscow Fashion Week will be held from August 28 to September 2. Guests of the event will be able to attend shows, an open market, lectures by leading industry experts and the World Fashion Shorts festival of short films about fashion. A showroom will be open for business negotiations. Details of the event are onofficial website.
The organizer of Moscow Fashion Week is the Fashion Fund with the support of the Moscow Government.
Get the latest news quicklyofficial telegram channel the city of Moscow.
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