Translartion. Region: Russians Fedetion –
Source: Moscow Government – Government of Moscow –
The Winter in Moscow project has ended in the capital. Almost 30 million Muscovites and guests of the city took part in it. Sergei Sobyanin summed up the results of the large-scale project in his blog.
“Three months of festivities, almost 53 thousand events and countless impressions, smiles, cozy gatherings with loved ones and new acquaintances are behind us. I sincerely thank the organizers, artists, volunteers and everyone who helped to implement this large-scale and important project for the city – we did a great job together!” – wrote the Mayor of Moscow.
The Winter in Moscow project united the largest festivals: Journey to Christmas, Moscow Estates, Moscow Tea Party, Moscow Maslenitsa, Chinese New Year in Moscow, Moscow Traditions, as well as popular city events: the parade of Father Frosts and Snow Maidens, Student Days in Moscow, Winter Day of Moscow Sports and much more.
Good works
Much attention was traditionally paid to charity. Residents and guests of the capital collected and handed over 35 thousand gifts to the Domiki Dobra (Houses of Good) of the Moscow Helps project. Warm clothes and cards with heartfelt wishes were brought for the participants of the special military operation (SVO), and toys and books were given to young residents of the new regions. Family members of SVO participants were given 30 thousand certificates for free visits to skating rinks, as well as 17 thousand tickets to New Year’s trees.
In February, a charity day was held at the VDNKh skating rink. The proceeds from ticket sales were sent to the Konstantin Khabensky charity foundation, the Vera and Life Line hospices, and the I Am! foundation for supporting children with special needs.
This year, a month before the official end of the “Kind Tree” campaign, Muscovites fulfilled more than 1,700 cherished wishes of the wards of 170 Moscow non-profit organizations.
Many visited the winter charity festival “City of the Caring”, events of the volunteer project “Time of Good” and the inclusive exhibition “World without Borders” on the territory of the design factory “Flacon”, and also became Santa Clauses as part of the “Fulfill a Wish” campaign. They did not forget about four-legged animals: they collected food, shampoos and much more for shelters, including in new regions.
Citywide festivals
Citywide festivals were, as always, especially popular. As part of the “Journey to Christmas,” Muscovites and tourists met fairy-tale characters and heroes of their favorite Soviet comedies and cartoons, mastered folk crafts and learned to cook New Year’s dishes at master classes, competed in strength, dexterity and accuracy.
More than 170 ice shows staged by the best Russian figure skaters took place on the venues of “Winter in Moscow”. Olympic champions and other brightest sports stars took to the ice as part of the festival. The program included performances based on favorite fairy tales (“The Nutcracker”, “Swan Lake”, “The Bremen Town Musicians”, “The Snow Queen”).
The participants of the festival “Moscow Estates” especially remembered the park ball-performance “Theatre in a Box” in the N.E. Bauman Garden and Ostankino Park.
The City of Light festival became a real celebration of art, mapping and New Year’s magic. Every evening the city streets turned into illustrations of favorite fairy tales. 10 architectural sites in the center of the capital were decorated with projections of iconic stories. Muscovites and guests of the capital could enjoy fantastic light canvases for almost four thousand hours.
Last year, Muscovites loved the festival to celebrate the Chinese New Year. This year, it was extended and expanded — people could get acquainted with Chinese culture for two weeks at two dozen venues throughout the city.
At the Moscow Tea Party festival, more than 37 thousand cups of Moscow tea were drunk. During Moscow Maslenitsa, 120 thousand portions of pancakes were eaten, and more than 270 thousand postcards were sent across the country via Winter Mail.
“Moskino Cinema Park participated in the winter citywide project for the first time, so it prepared with special responsibility: film screenings, excursions, performances, immersive shows – one day is not enough to take part in everything. One of the most popular events was the performance “Cathedral Square” about the Time of Troubles – every screening was sold out,” said Sergei Sobyanin.
A family space opened on the territory of the Moscow Palace of Pioneers, which was visited by more than 115 thousand people in three months. The skating rink was especially popular, as it worked continuously in any weather thanks to its artificial surface. In addition, residents and guests of the capital could visit a charity fair, go tubing and husky sledding. On weekends and holidays, the site hosted master classes, immersive performances, and an eco-farm with deer and alpacas. On the last day of winter, the site hosted a large-scale celebration of Maslenitsa.
A family space opened on the territory of the Moscow Palace of Pioneers on Vorobyovy Gory, which was visited by more than 115 thousand people in three months. The skating rink, which worked continuously in any weather thanks to the artificial surface, was especially popular. In addition, residents and guests of the capital could visit a charity fair, ride tubing and husky sleds. On weekends and holidays, master classes, immersive performances were held, and an eco-farm with deer and alpacas operated. On the last day of winter, a large-scale celebration of Maslenitsa was held on the site.
Market of Magic
Another new feature of “Winter in Moscow” is the magic market of the “Made in Moscow” project. It was held on seven popular tourist streets of the capital – Arbat and Novy Arbat, Kuznetsky Most, Rozhdestvenka, Tverskoy Boulevard, Stoleshnikov Lane, and Bolotnaya Square. Each of the pavilions became a real art object. More than 500 Moscow manufacturers presented their products in them.
In the flagship pavilion on Bolotnaya Square, one could not only buy products from Moscow manufacturers, but also participate in master classes, watch fashion shows and ice shows, and even ride a real steam locomotive. More than 570 thousand city residents visited the Magic Market, where over 3.5 thousand free themed events took place. In addition, there was a free skating rink, where more than 130 thousand people skated.
The market became one of the key city support measures for the capital’s businesses. Thus, local brands were able to present their products on the shelves for free, selling more than 50 thousand units of goods. The market participants sent 10 percent of the proceeds to the charity fund “People’s Front. Everything for Victory!”
Contribution of entrepreneurs
Entrepreneurs — participants of the special project “Come on in!” — also contributed to the creation of a winter mood in the capital. They prepared more than 900 events — special offers in the form of discounts and bonuses and free gastronomic and creative master classes, performances, and sports. More than six thousand residents and guests of the city took advantage of the offers of the capital’s businesses.
The 2nd Moscow Beauty Week was held in the Manezh Central Exhibition Hall. Over 60,000 people visited the event over the course of four days, and over 600 Russian companies presented their products, 384 of which were from the capital. One of the main stands at the exhibition was the Made in Moscow stand, designed as an advent calendar. Over 50 capital brands presented their unique products, and visitors could buy souvenirs, take part in themed master classes, and make gifts with their own hands.
The festive atmosphere in Moscow was created by businessmen who decorated the facades, shop windows and entrances of their organizations. To support such enterprises, a competition for the best winter decoration was held, and a grant for decoration was provided for the first 100 entrepreneurs, within the framework of which businessmen were able to compensate part of the decoration costs. Most of the applications came from companies in the catering sector. In addition, creative teams, designers, as well as citizens over 18 years old were able to show their talents in a competition for the best project of festive and thematic decoration of a non-residential property.
Events in the parks
Immersive performances, ice shows and culinary master classes were organized for visitors in the capital’s parks. Interesting events were held here all winter, including the “Tasty Frosts” gastrofestival, the “Snow and Ice” festivals, “Blue Light”, “Hipsters” and much more. Three thousand people took part in the “Mandarin” New Year’s competition.
We tried to please little Muscovites with New Year’s performances at Gostiny Dvor. The program was not limited to a musical performance, but also unfolded in a specially created space “Detstvograd” in the foyer around an 11-meter fir tree. More than 300 artists, equilibrists and animators took part in the Mayor’s tree.
More than 600 tons of Ural ice were brought to Moscow for the Snow and Ice festival. Sculptures, light installations and art objects appeared in the city, creating a fairy-tale atmosphere. The central object of the festival was the Ice Castle of Wonders in the Muzeon Arts Park. This is a huge structure with multi-level slides, on which more than 75 thousand guests rode.
Outdoor sports
“Frosty weather is not a reason to deny yourself the pleasure of doing sports. And although winter did not spoil skiers with snow this year, skiing was still possible thanks to our artificial snow-covered slopes in Luzhniki, Bitsa Park, on the territory of Grebnoy Canal and in other places. The ski slopes, including those on Vorobyovy Gory, Novo-Peredelkino and Sevastopolsky Prospekt, were also popular,” the Moscow Mayor emphasized.
For ice skaters, the city was a real paradise. One of the largest skating rinks, Luzhniki, hosted more than 100,000 people this winter season.
As part of the Winter in Moscow project, master classes by famous figure skaters were held at the skating rinks. In total, more than 1.2 thousand people took part in them.
Muscovites could assemble their own team or simply come to one of the 10 capital parks and enjoy the spirit of folk winter competitions, playing Russian hockey in felt boots, snow darts or curling as part of the new family sports festival “Moscow Traditions”. More than 100 thousand people took part in it.
The winter season of the My Sports District project brought together 60,000 outdoor sports enthusiasts. Professional trainers conducted more than 5,800 skating, skiing, and fitness training sessions.
A large-scale program was presented at the city’s largest skating rink at VDNKh, which could accommodate up to five thousand people at a time. Here, you could not only hone your skills, but also watch ice shows, participate in theme parties, morning exercises, night skating, and visit a children’s skating school. New features included stands for spectators, an ice arena for hockey and laser tag, a bar counter, and an expanded food court.
From the end of November to the beginning of March, more than 120 events were held at the skating rink, and almost half a million people became its guests. In addition, during the New Year holidays, VDNKh guests could immerse themselves in the magical atmosphere at the New Year’s fair behind pavilion No. 58.
Get to know the city better
The new winter season was the augmented reality game “Winter in Moscow” based on the Russpass mobile app. Walking around the city, getting to know the sights and catching cartoons with the help of smartphones was enjoyed by both children and many adults – players visited the capital’s iconic places more than 730 thousand times.
It was also possible to get to know Moscow or take a new look at it on excursions of the project “Heritage Around Us”. One of its features was the use of virtual reality glasses. Participants of the excursions could travel into the past and see the interiors of Moscow estates and other historical buildings, usually closed to visitors.
“Winter in Moscow” was an amazing event, but summer is just around the corner – we are starting to prepare for a new project!” concluded Sergei Sobyanin.
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