Translartion. Region: Russians Fedetion –
Source: State University of Management – Official website of the State –
The State University of Management recently hosted the final of the case championship in sports management, organized by the professional football club CSKA together with the State University of Management, bringing together talented students ready to solve real problems in the sports industry.
The case championship was held in two stages. The most active students visited the VEB Arena, where representatives of PFC CSKA conducted an excursion to places where no ordinary person has ever set foot. Our students visited the holy of holies of football players – the locker rooms, sat in the personal seats of legendary CSKA players, feeling the atmosphere of great victories and intense matches. The students were able to touch the history of the club, the excursion became an unforgettable moment, allowing them to look behind the scenes of a professional club.
The first stage of the championship ended with the completion of homework, which served as a ticket to the final.
The championship final took place within the walls of the State University of Management, where students worked on projects on topics such as volunteering at sporting events, organizing and managing fan movements in sports organizations, marketing strategies for sports clubs, and attracting young people to an active lifestyle.
During the second stage of the championship, students not only developed theoretical concepts, but also proposed solutions to improve the efficiency of management in the field of sports.
The prepared projects were evaluated, among others, by experts from the State University of Management – Associate Professor of the Department of Management in Healthcare and the Sports Industry of the Institute of Personnel Management, Social and Business Communications Tatyana Borisova, Senior Lecturer of the Department of Marketing of the Institute of Marketing Pyotr Tazov. The experts highly appreciated the students’ proposals and gave valuable advice.
We thank the participants, the jury and the organizers for this unforgettable experience. Until next time!
Subscribe to the TG channel “Our GUU” Date of publication: 03/04/2025
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