Translartion. Region: Russians Fedetion –
Source: Government of the Russian Federation – An important disclaimer is at the bottom of this article.
March 17, 2025
Tatyana Golikova at the presentation of the results and awarding of the winners of the fifth All-Russian selection of the best practices of active longevity.
The presentation of the results and the awarding of the winners of the fifth all-Russian selection of the best practices of active longevity took place at the site of the Government Coordination Center. The event was attended by Deputy Prime Minister Tatyana Golikova, Minister of Labor and Social Protection Anton Kotyakov, General Director of the ANO “National Priorities” Sofia Malyavina and experts. 2684 applications from 89 regions of Russia were submitted to the fifth all-Russian selection of the best practices of active longevity.
The experts recognized 10 practices from Lipetsk, Ryazan, Samara, Sverdlovsk, Tyumen, Ulyanovsk regions, the Republic of Tatarstan, the Chuvash Republic and St. Petersburg as the best. The winners received cash prizes of 500 thousand rubles for the development of their projects. Three practices were awarded in the special nomination “Comprehensive Infrastructure Solutions” – from Krasnoyarsk Krai, Khanty-Mansiysk Autonomous Okrug – Yugra and Chelyabinsk Region.
Tatyana Golikova noted that over the past five years, competitive selection has become an integral part of state policy in relation to the elderly.
“These are not just citizens of the third age, these are our beloved grandparents, for whom we do everything possible to ensure that their lives go on, so that this generation, with its unique experience, passes on the best traditions to the younger generation and so that it always feels absolutely in demand. The year 2024 marked the end of one of the national projects that was announced by the President – this is the national project “Demography”, where events on the topic of active longevity occupied a strong place. The new national projects that started on January 1, 2025, on the instructions of the head of state, incorporate all the best that we managed to achieve over the previous period. And today this is no longer just one national project “Family”, but also events of the national project “Personnel”, events of the national project “Long and Active Life”, a number of other events in other national projects that we will implement in order to create a comfortable environment for our older citizens. The best practices that we have developed, including within the framework of our competition, are becoming an integral part of the Strategy of Actions in the Interests of Senior Citizens until 2030, developed by the Government and planned for adoption in the near future,” said the Deputy Prime Minister.
According to Tatyana Golikova, 12 million senior citizens participate in active longevity programs. Of these, 8.5 million are actively involved in sports, 2 million in social tourism, a million in third-age universities, and more than 200,000 are active “silver” volunteers.
“We will continue this work – both within the framework of the strategy and within the framework of national projects. And, of course, we want more senior citizens to be shoulder to shoulder with us. Our fifth all-Russian selection of the best practices of active longevity involved all 89 subjects of the Russian Federation in 2024. More than 2,600 projects, including 110 best ones that became finalists. I hope that we will continue to work together, promoting all the events that we have planned for our respected senior citizens,” Tatyana Golikova emphasized.
The winners in the nomination “Medical and social care, public care and prevention” were the following practices: “Circle of Good” (St. Petersburg), ANO “Good Sergievo”; “Rapid Response Service” (Sverdlovsk Region), Interregional Charitable Public Foundation “Yekaterinburg Jewish Cultural Center “Menorah”.
The following projects received awards in the category “Active Life: Culture, Tourism, Volunteering”: “Kindness Nearby 2.0” (Tyumen Oblast), Tyumen Regional Charity Fund “Older Generation”; “Good Friend: Joint Work of a Nursing Home with Volunteers and NGOs” (Samara Oblast, Zhigulevsk), Solnechnopolyansky Nursing Home.
Winners in the Education and Employment category: a program to maintain the professional longevity of social workers aged 50 from small villages (Samara Oblast), ANO Center for Social Services for the Population of the Northern District; a project to improve legal literacy, Legal Odyssey: A Journey to Knowledge (Ulyanovsk Oblast), and the Silver Dawn boarding house for senior citizens named after Z.A. Kudinova in the village of Yazykovo.
In the nomination “Healthy Lifestyle” the best were: the health training project “Manage Your Health” (Ryazan Region), Ryazan State Medical University named after Academician I.P. Pavlov; the Spartakiad “Longevity Games. Life-lover” (Republic of Tatarstan), the administration of the city of Kazan and the Spartakiad project committee.
In the nomination “Practice for Men 60” the awards were received by the authors of the practices: Fishing Sport Festival “Fishing without Borders” (Lipetsk Region), Department of Social Policy of Lipetsk Region; “Express-grandfathers” (Chuvash Republic), Shemurshinsky Center for Social Services to the Population.
In the special nomination “Integrated Infrastructure Solutions”, the following practices received gratitude: the “Veteran” house (Chelyabinsk Region), PAO “Magnitogorsk Iron and Steel Works”; “Social Apartments” – an ecosystem for the active life of senior citizens (Khanty-Mansi Autonomous Okrug – Yugra), Department of Social Development of the Khanty-Mansi Autonomous Okrug – Yugra; “We Know That the Impossible is Possible!” (Krasnoyarsk Region), Krasnoyarsk nursing home for senior citizens and disabled people “Botanichesky”.
“The competition is gaining popularity year after year. Today, 12 million people and all subjects of the Russian Federation are actively participating in the program. “Active Longevity” has started working. It really gives everyone who has the desire and opportunity to prove themselves. To prove themselves in sports, to prove themselves in creativity. And to lead a truly active lifestyle. Therefore, I want to say a huge thank you to everyone, it is you who fill the active longevity programs with the content that today gives a lot of positive emotions to our older generation. Thank you!” – the head of the Ministry of Labor Anton Kotyakov addressed the winners of the selection.
A total of 110 participants were included in the finalists of the fifth all-Russian selection of the best practices of active longevity. All projects will be published in the collection “Active Longevity – 2024”, and will also receive expert support and access to replication through the platform of the Agency for Strategic Initiatives “Smarteka“.
“Every year, the number of applications and regions grew. 2024 gave us a 2.5-fold increase compared to last year and a 10-fold increase compared to 2020, when we were just starting. All the winning projects were divided into the following nominations: 10 were submitted in the Education and Employment nomination, 15 in the Healthy Lifestyle nomination, 23 projects in the Medical and Social Care nomination, 49 projects in the Active Life nomination, and 13 in the Practices for Men 60 nomination. These practices vary in scale. We have 88 practices on a regional scale, six on a federal scale, four on a city scale, and 12 on a rural scale,” said Sofia Malyavina, General Director of the National Priorities ANO.
She also noted that over five seasons, the all-Russian selection covered not only all regions, but also all possible types of practices for the older generation. Therefore, it now makes sense to shift the focus from finding the best solutions to their systematization and inclusion in comprehensive regional programs.
“We have already started discussions with the Ministry of Labor and would like to discuss with you [experts and selection participants] how we should further transform the assessment of practices and the competition itself. Perhaps now we should assess the comprehensiveness of regional programs, and then we should approach the development of a methodology that takes into account the contribution of leading organizations of a particular region to the comprehensive program of active longevity,” said Sofia Malyavina.
In the near future, experts and partners of the all-Russian selection of the best practices of active longevity will formulate proposals for the launch of the new season.
The All-Russian selection of the best practices of active longevity is held annually by the ANO “National Priorities” with the support of the Ministry of Labor of Russia on the platform of the Agency for Strategic Initiatives “Smarteka”. The partners are the National Research University Higher School of Economics, the Public Chamber, the Silver Age Alliance, the Russian Gerontological Scientific and Clinical Center, the Agency for Social Information, the All-Russian Organization of War and Labor Veterans, the Pochet charitable foundation and the Odnoklassniki social network.
The national project “Family” was launched in Russia in 2025 by decision of President Vladimir Putin. The main goal of the project is to support families with children, large families, care for reproductive health and strengthen family values. The national project also provides for the development of initiatives for active longevity, ensuring high-quality care for older people and the formation of a family-oriented cultural infrastructure.
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