Translartion. Region: Russians Fedetion –
Source: Peter the Great St Petersburg Polytechnic University – Peter the Great St Petersburg Polytechnic University –
The fifth season of the All-Russian competition of student works for the best solution of business problems “Archer of the Future” was held in Moscow. Two teams of the Higher School of Media Communications and Public Relations of the Humanitarian Institute of SPbPU won confident victories.
Students from 35 universities in the country’s specialized fields of study presented 134 solutions for such large companies as the State Hermitage Museum, SR Space, T-Bank, TMK, the Festival of Geobrands “Land of Discoveries”, the “Water of Russia” Museum, and Sakhalin Energy. Two student teams of the Higher School of Management and Social Sciences of the Russian Federation, “Special Agents of the Russian Federation” and “Echo”, were shortlisted for the competition and invited to participate in open defenses. The mentors of the polytechnics were Marina Arkannikova, Director of the Higher School of Management and Social Sciences of the Russian Federation, and Elina Avakova and Dmitry Popov, Associate Professors of the Higher School of Management and Social Sciences of the Russian Federation.
The first winners were the team “Special Agents of the RSO”, represented by Adelina Borozdina, Aya Klimacheva, Vladislava Smelova, Yana Lipatnikova, Anastasia Sidorova and Ekaterina Yarovaya. The girls developed the PR campaign “Beacons of the Hermitage” for the Restoration and Storage Center “Staraya Derevnya” of the legendary museum.
A third-year student of the Advertising and Public Relations program, Aya Klimacheva, spoke about how the team tried to take into account all the customer’s wishes, conducted several types of analytics and created a unique selling proposition, including the visual design of the concept.
This year I took part in the competition for the first time and this debut was an absolute success. We won both the professional jury and the student jury! On stage we appeared as special agents who brought an artifact (case) from St. Petersburg. Our mysterious suitcase became the real Chekhov’s gun. After the performance, many teams who had not seen us on stage asked what was inside. And the case contained real light, which the Hermitage restorers carry within themselves, this was our main message, – noted Aya.
Team captain Adelina Borozdina added: And for me, Luchnik is already the third. In 2022, the PR.com team and I took first place in the development of an HR brand for TMK. Then we collaborated with this company under an employment contract. For me, as a second-year master’s student of “Strategic Communications in Industries 4.0”, this is such a beautiful end point of an active student life. Now the dream is to take a big Archer as a specialist.
The second winners were the Echo team, represented by Taisiya Temirova, Polina Pozhidaeva, and Alexandra Leleko. The students proposed a PR campaign to promote TMK’s activities in industrial tourism, which they called “6 Warm Acquaintances.” According to the team, this was their best collective work in the current academic year.
Traditionally, this year, along with the expert council, a student jury also worked, which included representatives of five universities in the country after competitive procedures. The Polytechnic University was represented by first- and second-year students of the Advertising and Public Relations program at the Higher School of Management and Social Sciences, Darya Shevchenko and Ekaterina Karpova.
I am very glad that I was able to pass the competition tests and join the jury. The first work experience was interesting and difficult at the same time, since each participant presented their developments with such dedication that it was difficult to choose the best. But I would like to separately mention two of our teams. They stood out brightly and were simply at their best. The originality of their solutions amazed everyone, both the student jury and the experts. The Polytechnicians deservedly became the winners. Thank you for such an invaluable experience, – shared Daria Shevchenko.
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