Source: United Nations Economic Commission for Europe
The United Nations Secretary-General’s Special Envoy for Road Safety, Jean Todt, will visit Mexico, Guatemala, Panama, Colombia and Brazil (23-27 June), to launch the UN global campaign #MakeASafetyStatement, in partnership with JCDecaux. During his visit, he will meet with key government officials, representatives of the international community, private and public sector leaders, and representatives of civil society to promote road safety initiatives and advocate for enhanced measures.
This mission aligns with the Global Plan for the Decade of Action for Road Safety 2021-2030, which aims to halve road fatalities by 2030. It follows the adoption of a new UN resolution on road safety at the 4th Global Ministerial Conference on Road Safety in Marrakech, Morocco, earlier this year (18-19February).
A Silent Pandemic
Road traffic crashes claimed more than 145,000 lives across the Americas in 2021, according to the Pan American Health Organization (PAHO), representing 12% of global road fatalities that year. Road crashes remain the leading cause of death for children and young people aged 5 to 29 years old globally imposing a significant social and economic burden. According to the World Bank, the cost of road crashes represents between 3% and 6% of GDP in the region.
Across the Americas, deaths on the road have registered a 9.37% drop in the decade to 2021. The region’s progress is above the 5% global drop in deaths in the period but is nowhere near fast enough to meet the global goal of halving road deaths by 2030.
Latin America is one of the most urbanized regions in the world, making road safety a crucial component of city development strategies. This underscores the urgent need to rethink mobility and invest in road safety.
Solutions exist
The good news is that solutions exist. Strengthening law enforcement, investing in education and public transport, enhancing road infrastructure and vehicle safety, developing bicycle lanes and pedestrian pathways — especially around schools —and improving post-crash care are all part of a safe and efficient mobility system. Additionally, mobilizing political leadership is crucial to increase funding and action.
A 2019 report commissioned by Bloomberg Philanthropies revealed that more than 25,000 lives could be saved and over 170,000 serious injuries prevented by 2030 if United Nations (UN) vehicle safety regulations were applied by four key countries in the region—Argentina, Chile, Mexico and Brazil.
“Every year we lose 1.19 million lives on the world’s roads, this is equivalent to the entire population of cities like Monterrey (Mexico), Guatemala or Campinas (Brazil). This is madness, because we know how to stop this carnage. With this campaign we call for urgent action to ensure safe roads for all, everywhere on the continent,” said Jean Todt, UN Special Envoy for Road Safety.
Jean-Charles Decaux, Co-CEO of JCDecaux said: “At JCDecaux, we are committed to improving the quality of life for people wherever they live, work and travel, offering innovative, sustainable street furniture and services that meet cities and citizens’ expectations. This is the core of our mission and that is why we are proud to partner with the United Nations and Jean Todt, the UN Secretary-General’s Special Envoy for Road Safety, to display this road safety campaign across our global media network. Following its successful rollout in over 50 countries since September 2023, the campaign’s launch in Latin America marks a key milestone, amplifying local road safety efforts and reinforcing public awareness. With our powerful and service-driven media, we are able to relay these vital prevention messages in high-impact locations, promote safe behaviour, and engage all our stakeholders around this major cause. The campaign’s positive tone, supported by international celebrities, helps inspire a new vision for public space: one that is safer, more inclusive, and more harmonious for all.”
#MakeASafetyStatement campaign
The global #MakeASafetyStatement campaign aims to promote road safety and create secure, inclusive, and sustainable streets worldwide.
Celebrities fronting the campaign in Latin America include football icon Ousmane Dembélé, F1 driver Charles Leclerc, tennis legend Novak Djokovic, singer and musician Kylie Minogue, motorcycle racer Marc Marquez, supermodel Naomi Campbell, and actors Patrick Dempsey and Michael Fassbender.
Thanks to the support of the International Olympic Committee, Latin American 2024 Olympic champions such as Juan-Manuel Celaya (Mexico, silver medal, diving), Adriana Ruano (Guatemala, gold medal, shooting women’s trap), Atheyna Bylon (Panama, silver medal, boxing), Angel Barajas (Colombia, silver medal, gymnastics), Rebecca Andrade (Brazil, gold medal, artistic gymnastics) have joined the initiative.
National focus
Mexico
In Mexico, 15 to 16,000 people die each year in road accidents. This puts the fatality rate at 12.4 per 100,000 inhabitants, below the average for the Americas, and for countries such as the USA, Colombia or Brazil, but above Chile or Argentina. The economic cost of road accidents is estimated at approximately 1.4% of GDP.
One third of all road deaths in Mexico are among pedestrians and motorcyclists, so protecting these vulnerable road users should be an urgent priority. It should be noted, however, that road crash statistics are very incomplete.
The National Law of Mobility and Road Safety of 2022 called for the adoption of the life-saving ‘safe systems’ approach that makes safety priority in all road-related policies and planning and is laid out in the Global Plan for the Decade of Action for Road Safety. An exemplary amendment to Mexico’s constitution underpinned the law, making ‘mobility under the conditions of safety, accessibility, efficiency, sustainability, quality, inclusion and equality,’ a universal right for all Mexicans.
Although the law mandated the use of certified helmets at the federal level, most Mexican states have not yet legislated mandatory use, resulting in low compliance rates.
Guatemala
Road crashes remain a significant public health issue in Guatemala, with some 2,352 deaths registered in 2024 on the country’s roads. This brings the death rate at 12.6 per 100,000 population, as per WHO estimates.
Motorcycles are involved in half of the crashes and riders represent some 60% of the victims. Road crashes happen predominantly in urban areas and among vulnerable road users.
In the recent period, Guatemala has made some progress in addressing road safety, both through institutional strengthening and the improvement of monitoring systems, legislative response, and intersectoral coordination.
Guatemala is currently a party to only 1 of the 7 core UN Road Safety legals instruments and legislation on pedestrian protection and child restraint systems remains fragmented. Helmet use is mandatory, but technical standards are not fully aligned with international best practices (e.g., UN-certified helmet standards ECE 22.05). Enforcement also remains a key challenge.
Guatemala currently participates in a project of the UN Road Safety Fund (UN RSF) Safe School Zones, which supports infrastructure improvements and awareness campaigns to protect children around schools.
Panama
Panama achieved a 45% reduction in road fatalities between 2016 and 2021, from 440 to 243 deaths. Its rate of 7.3 deaths per 100,000 inhabitants is the fourth lowest on the continent.
However, it records a very high level of people with serious injuries after a crash, with about 21 cases per death.
Panama is currently implementing 2 projects under the UN Road Safety Fund: Safe School Zones, aimed at reducing child fatalities near schools, and Strengthening Road Safety Legislation, aiming at aligning national laws with global best practices. Two legislative improvements are currently under discussion, on pedestrian protection and child restraints.
Colombia
Some 8,146 people died on Colombia’s in 2022, a 24% increase compared to the average from 2017 to 2019, driven by the rise in the number of motorcycles (+ over 100%) and cars (+58%) registered between 2010 and 2022Motorcyclists represented 60% of the victims, and pedestrians 21%. The death rate is at 16 per 100,000 population (WHO), for an economic toll estimated at some 3% of GDP.
In recent years, through ANSV (Agencia Nacional de Seguridad Vial), the government has worked with cities such as Bogotá, Medellín, and Cali to implement urban safety plans, including developing public transport (express buses and cable cars); upgrading pedestrian infrastructure; developing safer intersections and introducing speed control zones.
The new Road Safety strategy (2022-2031) adopted in 2022 officially adopted the Safe System approach.
Colombia implements three projects financed by the UNRS, focusing on: institutional strengthening and better crash data systems; Safe and Sustainable Urban Mobility Planning; and an Awareness Campaign for Road Safety and Behavior Change addressing National media and school-based outreach initiatives.
Brazil
In Brazil, the mortality rate is 15.7 per 100,000 inhabitants. Pedestrians, cyclists, and motorcyclists—compose around 61% of all crash fatalities. The notable rise in motorcycle-related deaths observed over recent years calls for accrued efforts to enforce the use of proper helmets – aligned with UN regulations (e.g., ECE-22.05).
Road safety remains a key challenges with the economic toll of road crashes estimated at some 5% of GDP. This is one powerful reason to rethink mobility and invest in road safety.
The adoption of the National Road Safety Plan (2019–2028) , aiming for a 50% reduction in fatalities by 2028, marks a strong direction, and laws exist on helmet usage, child restraints, speed, drink & drug driving, mobile phone ban, etc. However, enforcement gaps remain—especially in speed and seatbelt compliance among rear passengers.
Mandatory inspections of vehicles exist, but several modern safety requirements (ABS, Electronic Stability Control, pedestrian protection, etc.) have not yet been made mandatory.
The UN RSF Project Improving Crash Prevention on Federal Highways in Brazil develops an interoperable system for road data collection and analysis, enabling effective countermeasures.
Photo credit: JCDecaux
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