Source: European Investment Bank
In January 2024, Vay launched its first commercial service – in Las Vegas, where regulations for driverless vehicles are currently less stringent than in Europe. The technology was installed in 20 Kia Niro electric vehicles, and the service covers about a quarter of the city. The company plans to scale up the Las Vegas service, and to introduce it across Europe.
Developing the technology and scaling up the service is expensive, but the company raised money fast. “We have fantastic investors. We raised our first pre-seed in three days – €1.1 million,” von der Ohe says. Eight months later, the company secured an additional €12.5 million, and in 2021, an additional €95 million. “Having the experience from Silicon Valley helped,” he adds.
In September 2024, the European Investment Bank signed a €34 million venture-debt investment, supported by InvestEU, to help Vay accelerate the development of its service and technology.
“The European Investment Bank helped by giving us good financing terms to take our technology to the next step,” von der Ohe says. “It helps us roll out our technology in more markets, especially across Europe.”
Given von der Ohe’s European ambitions, it’s notable that Vay became the first and only company in Europe to drive on public streets without a safety driver, when it received authorisation from Hamburg to operate a driverless car in the city’s streets in 2023.
“That’s the big step change – taking out the physical driver,” says von der Ohe. “Even in the US, only Waymo has achieved this, and they’re owned by Google, which invests billions of dollars every year to develop that technology.”
Teledriving: This is how it works.