Translation. Region: Russian Federal
Source: Moscow Government – Government of Moscow –
The flagship site of the Green Market program is operating on Bolotnaya Square “Made in Moscow”. Sergei Sobyanin met there with representatives of small and medium-sized businesses – participants in the capital’s “Made in Moscow” program.
According to the Mayor of Moscow, the departure of foreign brands from the Russian market has given the capital’s entrepreneurs additional opportunities to promote their brands and products. The city, in turn, provides businesses with a wide range of various support measures that allow companies to actively develop, improve their products and present them to a wide audience, including abroad.
“It’s not just about Western brands, but about the fact that Moscow as a whole has a lot of competition. There are about a million small and medium-sized businesses registered in Moscow, imagine the volume – millions of workers, trillions of turnover. And this is, in fact, such a powerful competitive environment, from which the best ones grow, who not only trade in Moscow, not only in Russia, but also throughout the world. It is, of course, wonderful that we have survived all the difficulties, the difficulties with Covid, with sanctions. You have not only survived, but are developing, demonstrating a high level of your work. This is, of course, great. I thank you and wish you success,” said the Mayor of Moscow.
The head of the press service of the capital’s cosmetics company, Tasha Rydvanova, in turn thanked Sergei Sobyanin for the opportunities provided. According to her, thanks to the support of the Moscow Export Center, they supply their products to more than 20 countries around the world. The company also takes part in the city program “Made in Moscow”.
According to Irina Amosova, co-founder of one of the capital’s companies, over the past two years, capital entrepreneurs have created 33 thousand new brands. Currently, the top 10 cosmetics brands are Russian. This became possible, among other things, thanks to the city’s support, in particular grants to reimburse the costs of purchasing equipment. Now their company exports its products to 13 countries, including Vietnam and Türkiye.
“The Made in Moscow program, which was launched in 2022 and has already become a flagship in the field of supporting Moscow manufacturers, helps promote our brands. The program unites companies producing goods in more than 35 categories. Their products and services are in demand both in the capital and far beyond its borders,” the Moscow Mayor wrote in
Source: Sergei Sobyanin’s Telegram channel @mos_sobyanin
Currently, more than seven thousand companies are participants in the program — representatives of small, medium and large businesses. The main objectives of the program are to promote the growth of Moscow consumer product brands, increase customer loyalty and enter new markets.
“Green Market” on Bolotnaya Square
May 25, 2025 as part of the project “Summer in Moscow” The Green Market of the Made in Moscow program has opened. A total of 12 art pavilions with products from local brands will be presented at the tourist sites.
The Green Market of the Made in Moscow project has opened on Bolotnaya Square
The flagship site is located on Bolotnaya Square. In its main pavilion, the greenhouse, more than 500 brands demonstrate what they produce: clothing, accessories, cosmetics, jewelry, children’s and sports goods, furniture, household goods, food, souvenirs. In total, over 30 thousand products are presented there.
An important task of the market is to support participants of the special military operation (SVO) and residents of new regions. Part of the proceeds from the sale of goods will be sent to the charity fund “People’s Front. Everything for Victory!”
The meeting with the Mayor of Moscow was attended by entrepreneurs representing such Moscow brands as:
— Veter Sport (founded by Anton Ivanov) — produces custom-designed equipment for the local cycling sports community. With the city’s support, the company was able to purchase equipment and launch a new production line. The product catalog has three main areas: cycling, running, and triathlon equipment;
— Silver Spoon (founder — Tamara Pularia) — produces stylish and high-quality clothing for children and teenagers. Thanks to a preferential loan provided by the city, they were able to scale their own retail network;
— Maneken Brand (founded by Sergey Alimov) — produces designer clothing and accessories. In 2025, the company became one of the first participants in the preferential lending program secured by intellectual property rights and was able to scale up production;
— Icon Skin (founder — Irina Amosova) — produces highly effective medical cosmetics that are used in beauty salons and clinics. Thanks to grants for the development of export activities and the acquisition of equipment, they increased the number of employees and expanded their own production;
— Mere (founded by Maria Rafikova) — produces designer clothing, the concept of which is based on pure geometry, simple forms and the spirit of the metropolis. A preferential loan received with the support of the city allowed to increase the staff and production in 2024;
— Como Casa (founder — Mikhail Grachev) — produces designer furniture at its own production facility in Moscow. The company opened after the departure of major foreign brands in 2022. Participation in city events, including Moscow Interior and Design Week, allowed it to increase its revenue several times;
— Climtcosmetics (founder — Alexander Soshilov) — produces decorative cosmetics. In 2024, the company actively participated in the Made in Moscow programs. Thanks to the city’s support, the brand strengthened its position on the market and from a startup started by four participants, it turned into a company with 25 employees;
— “Akademiya T” (CEO — Enver Tokayev) — an innovative research and production company, whose main activity is the release of new high-tech sports and therapeutic nutrition products, as well as research and development in the field of nutrition and biotechnology. The brand’s catalog includes vitamins, concentrates, and useful supplements. The company is the official supplier of products for the Russian national teams, and is implementing its project in the special economic zone “Technopolis Moscow”;
— SportDots (founded by Kirill Orlov) — produces smart clothing for professional and amateur athletes. The items have integrated flat elastic elements — dots — that help increase endurance, thereby improving the effectiveness of training. The company participated in the Made in Moscow market at the 2025 Moscow Half Marathon in the Luzhniki Olympic Complex, which increased brand awareness;
— Ecolatier (owner — Daria Ostromenskaya) — produces everyday care cosmetics based on natural and organic components. The company regularly participates in Beauty Week and other major specialized exhibitions. With the support of the Moscow Government, the brand has increased sales of its products;
— Vitmins (CEO — Andrey Garmashov) — produces vitamins for sports and life. Thanks to the programs of the Moscow Venture Fund, the company attracted additional financing, which allowed it to increase its staff and establish production.
Moscow brands are increasing production and creating new lines of clothing and accessories
The main pavilion has a master class area where Moscow entrepreneurs conduct training sessions with children and adults. Market guests can use the fitting rooms and relax in the food court on the second floor.
In addition, the flagship site has a stage for educational and leisure events, including lectures, performances by artists and musicians, prize draws from local brands and presentations of new products. There is a rollerdrome for young visitors. The decoration of the Green Market on Bolotnaya Square is a miracle tree, which attracts attention in the evenings with a bright light show.
The work of the “Green Market” “Made in Moscow” will last until September 7, 2025. Details can be found on the website.
Development of small and medium-sized businesses in Moscow
Entrepreneurship is one of the key sectors of the Moscow economy. Small and medium-sized businesses today are more than 927 thousand enterprises, which is 14 percent of small and medium-sized businesses (SMEs) in Russia. In 2024, they provided 1.2 trillion rubles in tax revenues (27 percent) to the city budget and more than a third of the capital’s employment (almost 40 percent – 3.4 million people).
The stable growth of SMEs is indicated by the indicators of transition to larger categories. Thus, last year about 11 thousand Moscow companies exceeded the threshold values of their category and moved from microenterprises to small, from small to medium, from medium to large enterprises. This is 40 percent more than the year before (7.9 thousand).
The largest sectors in terms of the number of SMEs are trade, professional activities (science, research), real estate transactions and construction.
To accommodate small and medium-sized innovative businesses, 47 technology parks have been created in Moscow, in which 2.2 thousand companies work – this is 74.2 thousand jobs. In terms of the level of development of innovative infrastructure, the Russian capital ranks first in Europe.
The Moscow Innovation Cluster (MIC) provides cooperation with the main participants of the innovation ecosystem. The cluster’s digital platform i.moscow https://i.moscow/ has more than 50 electronic services for business development and scaling. Enterprises from 87 regions of Russia are registered on the platform, and the number of services they have received has exceeded 125 thousand. Thanks to i.moscow services, companies have received support from the city in the amount of more than 19.3 billion rubles and attracted over 46.6 billion rubles in investments. With the participation of MIC, every second transaction on the venture market of the capital is carried out and 37 percent of Moscow patents are registered. With its help, businesses have implemented 18.4 thousand innovative projects, including six thousand in cooperation with other participants and partners of the cluster.
In 2024, on the instructions of Sergei Sobyanin, a strategy for the development of entrepreneurship in the capital was developed. The key objectives are to increase the share of the technology sector in the city’s economy and support the growth and efficiency of the capital’s business. These priorities reflect the main goals of national projects in the economic sphere.
As part of the implementation of the strategy, the Moscow Government provides comprehensive support to small and medium-sized businesses.
According to the results of 2024, every 11th business was covered by various support measures – more than 80 thousand entrepreneurs received over 300 thousand services.
Moscow is the first region of Russia to launch regional preferential lending programs in 2020, which are the most popular measure of financial support for SMEs. Over the past period, Moscow entrepreneurs have concluded over 37 thousand loan agreements, which allowed them to attract more than 380 billion rubles in additional funding for business development.
Another effective measure of financial support is guaranteeing credit obligations, which solves the problem of a lack of own collateral.
The guarantees of the Moscow Fund for Assistance to Lending cover up to 70 percent of the loan amount, in total – up to 100 million rubles. Moscow entrepreneurs have been provided with over 20 thousand guarantees, under which they attracted financing in the amount of more than 392 billion rubles.
In total, more than 15 financial support measures are available to entrepreneurs.
Non-financial support measures are also in high demand. They are aimed at increasing entrepreneurial literacy: free consultations, educational and business events, as well as electronic services.
Every year, SME representatives receive more than 130 thousand consultations. More than 140 thousand entrepreneurs use educational programs. The number of requests for online products exceeds 160 thousand.
The city helps capital producers enter foreign markets. The Moscow Export Center (MEC) plays a key role in this, providing a wide range of support measures.
Among them are educational and acceleration programs that help companies improve their export competence and formulate a step-by-step plan for entering foreign markets. In addition, the MEC promotes Moscow brands abroad and assists in establishing sales on international platforms.
In addition, it helps businesses obtain financial support from the city – in particular, to obtain preferential loans for the implementation of export contracts and to apply for an export grant.
Thanks to the comprehensive support provided by the MEC, Moscow companies have concluded export contracts worth over 120 billion rubles with partners from more than 60 friendly countries.
50 companies received support in the competition “Grant for registration of 100 first”The Made in Moscow project will present new art pavilions for businesses this summer
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