Translation. Region: Russian Federal
Channel Five will once again act as the organizer of the Scarlet Sails holiday, and will also conduct a live broadcast of the legendary graduation on June 28, 2025. The customer is the Committee for Printing and Interaction with the Mass Media. The results of the competitive selection are published on the official website of the Government of St. Petersburg.
Channel Five was at the origins of the revival of the Scarlet Sails. The Leningrad graduation ball was first held in 1968, but eleven years later the beautiful annual tradition was interrupted. 20 years ago, on the initiative of Joint-Stock Bank “ROSSIYA”, the Government of St. Petersburg and Channel Five, the ship with scarlet sails reappeared in the waters of the Neva. Channel Five has been the organizer of the water-pyrotechnic show for several years in a row. Also, since 2005, it has been providing a live television broadcast of the legendary graduation.
Mikhail Kolpakhchiev, chief director of the water-pyrotechnic show “Scarlet Sails-2025”:
– Every time we come up with new solutions, not only ideological and semantic, but also visual. We try ideas that perhaps no one has ever implemented. We work in a complex genre, where there is an eclecticism of stage art, cinema, choreographic types of creativity. There are definitely many implemented ideas in this direction, so we always have a super task – to implement something new, fresh, mix or cross something with something and get an original effect. I hope we will manage to surprise the audience.
Now the legendary graduation is a calling card not only for St. Petersburg, but for all of Russia, a multiple winner of prestigious world competitions and awards in the event industry. In April of this year, the holiday received a prestigious award at the XIII annual national award “Event of the Year” in the nomination “Best Direction and Production of the Event” in the category “Innovative Solution of the Year”.
Roman Butovsky, director of the television broadcast of the Scarlet Sails 2025 festival:
– “Scarlet Sails” is a landmark event for all television people, in which a huge number of people are involved. A large territory that needs to be covered by cameras. And for us, the broadcast is a kind of creative report.
In 2024, Scarlet Sails was seen by a record number of viewers – almost 37 million. The television audience of the festival in Russia and the CIS countries was 25.5 million people. The number of views of the online broadcast on the Internet was 11.3 million.
The share of the entire celebration on Channel Five in the key audience for the channel “All 25-59” reached 7.7%. This is a record figure for the entire history of the graduation.
The broadcast of the water-pyrotechnic show on Channel Five took first place in the federal broadcast in the same audience “All 25-59” with a share of 11.4%.
Since 2020, the water-pyrotechnic show has been broadcast by other federal channels. A year ago, the combined share of the colorful extravaganza on the air of four broadcasters was 26.6% among viewers over 18 years old.
The material was prepared by the press service of Channel Five