Translation. Region: Russian Federal
Source: Government of the Russian Federation – An important disclaimer is at the bottom of this article.
On July 1, the winners of the fifth season of the All-Russian competition of sports projects “You’re in the Game” were announced and awarded. The competition is held by the ANO “National Priorities” with the support of the Ministry of Sports. The ceremony, which took place in the National Center “Russia”, was attended by the finalists and experts of the competition, as well as honored guests, including the Minister of Sports, President of the Olympic Committee Mikhail Degtyarev, General Director of the ANO “National Priorities” Sofia Malyavina, Olympic champion in speed skating Svetlana Zhurova, five-time Olympic champion in synchronized swimming, Deputy Prime Minister – Minister of Sports of the Kaliningrad Region Natalya Ishchenko, Olympic champion in artistic gymnastics Liliya Akhaimova. The award ceremony was held by Dmitry Guberniev.
“The All-Russian competition “You’re in the Game” has become a large-scale movement uniting sports enthusiasts from all regions of the country. Over five seasons, more than 21 thousand projects have been submitted to the competition. The competition contributes to achieving an important goal set by President Vladimir Putin – to ensure that by 2030 at least 70% of citizens regularly engage in physical education and sports. “You’re in the Game” supports a variety of initiatives – from family sports and running movements to national sports, such as the winner of this season’s Grand Prix – the traditional Russian game Kila, which develops strength, ingenuity and team spirit. With the support of the state, the competition helps to create a society of equal opportunities and form a culture of an active and healthy lifestyle, making sports accessible to everyone,” Deputy Prime Minister Dmitry Chernyshenko emphasized in his address to the competition participants.
Regional initiatives that unite people of all ages and professions are of particular importance. It is these projects that become role models and set new standards of involvement.
“Friends, I am very pleased to be here today. We launched this competition together in the anniversary fifth season. I want to thank our partners, the jury, and, most importantly, all the participants. They submitted their applications from all over our Mother Russia, from Vladivostok to Kaliningrad, from Murmansk to Crimea. And today, those who won, the laureates, I congratulate you with all my heart, on behalf of our entire sports community. Together, we are helping Russia, helping our President Vladimir Vladimirovich Putin achieve national goals in developing sports and promoting a healthy lifestyle. I thank all the laureates for your contribution. Because indifference and laziness are not our method. But activity and energy – that’s about us. Thank you very much!” – said the Minister of Sports and the President of the Russian Olympic Committee Mikhail Degtyarev.
The fifth season of the competition demonstrated noticeable changes: the number of applications increased, the geography of participants expanded, new formats and directions appeared. Each of the finalists of the competition is a success story, behind which there is enthusiasm, work and a desire to make sports accessible to everyone.
“The fifth season of “You’re in the Game” was a breakthrough for us and confirmation of how the competition is changing the sports landscape of Russia. Over five years, we have almost doubled the number of applications: if in the first season there were just over 2.5 thousand projects, then this year there are already 5,582 initiatives from all corners of the country. We see how participants of “You’re in the Game” become real ambassadors of sports: every third comes on the recommendation of friends, and after the competition, many return with new ideas and scale up their projects several times. It is especially gratifying that our finalists do not just compete, but actively exchange experiences, conduct joint master classes, support each other and launch new areas. “You’re in the Game” is about people who change the life around them and make sports accessible to everyone,” said Sofia Malyavina, General Director of ANO “National Priorities”.
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The winner of the Grand Prix of 1 million rubles was the project “Kila – the national sport of Russia” from the Moscow region.
The winners in the main nominations were:
• “Mashtab” – “Kila is the national sport of Russia” (Moscow region);
• “Starting point” – “Cyber ice. Play in the future” (Oryol region);
• “Unlimited Possibilities” – “Inclusive Athletics” (Belgorod Region);
• “Children in Sports” – “Konubri – Family Sports” (Republic of Crimea);
• “Transformation in sports” – “Foncode” (Moscow).
The winners in special partner nominations were:
• “Corporate Sports” – “Sports Festival Zavodd Fest 4.0 – transformation in motion” (Republic of Karelia);
• “Sports tourism” – “Eskimo Games in Khibiny” (Murmansk region);
• “Media” – “The most athletic girl in Russia” (Moscow).
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The competition included a public vote, in which 280 semi-finalists of “You’re in the Game” participated. The winner with 480 votes was the “School Rowing League” project from Moscow, which received 30 thousand points from the “Another Thing” development program of the ANO “Russia – Land of Opportunities”. In second place was the “With Football for Health!” festival from the Kemerovo Region (384 votes), whose team was awarded a certificate for one of the short-term offline courses of the Russian International Olympic University. In third place was the “Seven Winds” sailing project from the Ulyanovsk Region (319 votes), whose authors received a course on modern presentation design from the Bonnie Presentation Academy.
Over five seasons, more than 21,000 projects from all over the country have entered the “You’re in the Game” competition. The authors of a record number of initiatives – 5,582 – took part in the anniversary season.
The expert council of “You’re in the Game” in the fifth season included: Olympic champion in speed skating Svetlana Zhurova, five-time Olympic champion in synchronized swimming, Deputy Prime Minister – Minister of Sports of the Kaliningrad Region Natalia Ishchenko, Secretary General of the Paralympic Committee Andrei Strokin, President of the Continental Hockey League Alexei Morozov, World and European champion in figure skating Ilya Averbukh, Honored Journalist Dmitry Guberniev and other authoritative representatives of the sports sphere.
The leaders in the number of participants are Moscow (315), Krasnodar Krai (287), the Republic of Tatarstan (240) and St. Petersburg (224). Also among the most active were Sverdlovsk, Moscow, Novosibirsk, Nizhny Novgorod, Rostov and Chelyabinsk regions, whose representatives submitted more than 100 applications each.
The most popular of the main nominations of the competition this time was “Starting Point” (1,400 applications), slightly ahead of “Children in Sports” (1,363). Next came “Scale” (1,046), “Limitless Possibilities” (583) and “Transformation in Sports” (450). In the nominations from the competition partners, the traditional leader was “Sports Tourism” (340 applications), in second place was “Corporate Sports” (233), and in third place was “Media” (167).
34 projects reached the final of the fifth season of the All-Russian competition of sports projects “You’re in the Game”. The winners in each of the five main nominations received 300 thousand rubles, and the Grand Prix was 1 million rubles.
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Main nominations
1. “Starting Point” – projects at the local, municipal, regional level, the activities of which involve up to 500 participants. Nomination partner – OOO “Sveza-Les”/Sveza.
2. “Children in Sports” – areas of project activity: sports training, infrastructure creation, educational process and organization of special sports events for children under 18. Nomination partner – NOBF “Mantera”.
3. “Unlimited Possibilities” – projects to promote an active lifestyle, create an accessible environment and inclusive education in the field of sports. Nomination partner – Iron King LLC.
4. “Transformation in Sports” – areas of activity of the projects: software, applications, aggregators and other digital solutions for organizing sports training, analyzing the training process, promoting sports culture and involving people in an active lifestyle; innovative inventions and devices for practical and mass use in the field of sports.
5. “Scale” – federal-level projects implemented on a national scale, or whose activities involve more than 500 participants. Nomination partner – OOO “Lestate” (RANK brand).
Nominations from competition partners
1. “Corporate Sports” is a special nomination for projects and programs to attract employees to physical education and sports. The nomination partners are ARKS and StayFitt.
2. “Sports Tourism” is a special nomination for projects in the field of sports tourism. The partners of the nomination are Rosgosstrakh Life Insurance Company and the Federation of Sports Tourism.
3. “Media” is a special partner nomination for authors who cover sports events on their own information resources (podcasts, blogs, online publications, channels, publics with an audience of 1,000 users). The partner of the nomination is “Sport Business Consulting”.
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Description of the winning projects
Main nominations:
• “Kila – the national sport of Russia” from the Moscow region (“Mashtab”)
The project was born from a dream to revive the ancient Russian team ball game “kilá” and transform it into a modern mass sport that would contribute to the development of physical and mental qualities of a person, strengthening our cultural identity and sense of patriotism.
• “Cyber Ice. Play in the Future” from the Oryol Region (“Starting Point”)
The main goal of the authors is to make hockey in Orel a popular sport for both professionals and amateurs of all ages. The project combines elements of traditional games and modern technologies.
• “Inclusive Athletics” from the Belgorod Region (“Unlimited Possibilities”)
One of the elements of adaptation of people with disabilities and disabilities through regular participation in group classes in adaptive motor activity.
• “Konubri – Family Sports” from the Republic of Crimea (“Children in Sports”)
“Konubri Games” is an adaptation of obstacle races for a family start for unprepared and poorly prepared athletes.
• “Foncode” from Moscow (“Transformation in sports”)
A platform for holding competitions in sports programming.
Special partner nominations:
• “Sports Festival Zavodd Fest 4.0 – transformation in motion” from the Republic of Karelia (“Corporate Sports”)
A large family sports event that has evolved from a corporate event into a large multi-format sports festival.
• “Eskimo Games in Khibiny” from the Murmansk region (“Sports Tourism”)
A 5-day competition for children’s teams and anyone who wants to master winter survival skills in the Arctic, promoting active family recreation.
• “The most athletic girl in Russia” from Moscow (“Media”)
A reality show created for ordinary girls and women of different professions, without age restrictions, who dream of changing themselves both physically and spiritually.
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Other competition partners
Fitmost, Continental Hockey League (KHL), Russian Football Union (RFU), Tricolor (its own nomination –
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The All-Russian competition of sports projects “You’re in the Game” is held by the ANO “National Priorities” with the support of the Ministry of Sports under the state program “Sport of Russia”. Detailed information about the fifth season of “You’re in the Game” is available on the official website of the competition tyvigre.rf.
For reference:
Since 2019, with state support, more and more opportunities for sports have appeared: sports infrastructure is developing, sports events are held, the All-Russian physical education and sports complex “Ready for Labor and Defense” is being implemented, children’s sports are progressing, adaptive sports and resocialization of veterans of the SVO are developing.
Since 2025, the state program “Sport of Russia” has been in effect, aimed at popularizing mass sports and improving the quality of life and satisfaction of Russians. One of the most important goals of the state program is to involve up to 70% of Russians in sports by 2030 (currently this percentage is 60.3%).
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