MIL OSI Translation. Region: Russian Federation –
Source: State University Higher School of Economics – State University Higher School of Economics –
© Higher School of Economics
It was dedicated to the 10th anniversary Faculty of Creative Industries HSE University. September 20 at the venues Center of Cultures Lectures, master classes, discussions, screenings of works and other activities were held at the HSE. Students, teachers and other faculty members, artists and media business leaders, as well as future applicants took part in them.
The first Telling Stories festival took place in 2018 and since then it has usually been held for 1-3 days at the end of May. This time the dates have been changed, as it became part of the FCI anniversary program.
“Telling Stories “This is a celebration of the creative industries of the Higher School of Economics,” says the deputy dean of the FCI, director Institute for the Development of Creative Industries HSE Tatyana Rivchun. – It is a large program consisting of lectures, seminars, round tables, master classes, demonstrations of students’ work and much more. The best and completed works are selected, which are worth showing to a wide audience, including our future applicants.”
All departments of the faculty demonstrate their achievements: Institute of Media, School of Design, School of Communications, Institute of Cinema and the Institute for the Development of Creative Industries. So the festival becomes a platform for interaction between students and teachers of various educational programs.
“Here we have the opportunity to discuss issues that go beyond the interests of a particular school or institute,” explains Arseniy Meshcheryakov, head of the School of Design. “Creative industries are an interdisciplinary concept, so designers should communicate with advertisers, media people with filmmakers, and so on. The festival helps establish horizontal connections and the emergence of joint projects.”
“I was delighted”
Every year, the festival welcomes stars of the creative industries.
This time, writer and screenwriter Alexander Tsypkin was among them. He held a screening and discussion of two of his short films, one of which, “Farewell, Beloved!”, was awarded the Russian Guild of Film Scholars and Film Critics prize at Kinotavr “For an original solution to the traditional theme of separation in the spirit of modern times.”
“I really enjoyed interacting with the students. Not only did they ask great questions, but they also offered me creative ideas,” he said. “One young man reimagined the ending of the film ‘Farewell, Love!’ and I think his version is cooler than mine. I was amazed.”
The discussion “From Cannes Lions Winners to Russian Masterpieces,” dedicated to storytelling techniques in advertising videos, was moderated by Vladimir Evstafiev, a professor at the HSE School of Communications and a legend in the Russian advertising industry.
“I like the HSE auditorium, and as a teacher I consider it one of the most interesting for communication,” said Vladimir Evstafyev. “Advanced and interested students study here, who want to know, think and understand meanings. All the questions were to the point, and not a single person left the room.”
Together with the master, Guzella Nikolaishvili, president of the LIME social advertising and communications festival, also held at the FKI, took part in the conversation with the students. “We showed a brilliant work – a social video that won one of the seasons. The viewers were able to see that social advertising is a special art,” added Vladimir Evstafiev, head of the LIME jury.
“A Surge of Creativity”
The lecture by Igor Kirikchi, a well-known media manager and CEO of the advertising and communications group BBDO Moscow, was devoted to creativity in advertising. He gave a definition according to which creativity is, among other things, a person’s ability to deviate from standard rules, ideas and templates, and put forward the thesis that creativity determines the effectiveness of advertising campaigns.
“The modern history of Russian advertising began in 1989 and in the 1990s it was marked by a surge of creativity,” said Igor Kirikchi. “It may seem strange to you, but even a fan factory was among the advertisers. Financial pyramids were advertised – “MMM”, “Khoper-Invest”, as well as the bank “Imperial”, vodka “White Eagle”, Herschi Cola and much more. This advertising was remembered by people who lived in those times, because it was original, sometimes a little primitive, sometimes naive, but quite interesting.”
The lobby of the Center of Culture hosted the All-Russian creative competition “Advertising Designer,” which is held annually by the School of Communications at the National Research University Higher School of Economics.
“In the tenth grade, I took part in the first ever “Advertising Designer” competition, not suspecting that it would help me at the start and when choosing a profession,” shared Arina Torubarova, a student at the Faculty of Culture and Information Technologies. “I was very interested in the topic of museums, and I made a video about the favorite museums of my peers. In it, I showed that culture and museum work are not boring, that this is a real cultural field where there is room for creativity and a modern approach. I took a camera from my father, edited the video and won. Now I am studying at the Higher School of Economics.”
Film about the temple
One of the key events of the festival was the screening of the documentary film “Remember What You Want to Forget”, dedicated to the 20th anniversary of the tragedy in Beslan. The authors focused on the Church of the Resurrection of Christ, located next to School No. 1. The heroes of the film were school teachers, former hostages, parents who lost their children, and icon painters.
Before the screening, the authors of the film, 4th-year students of the educational program “Journalism» HSE Institute of Media Arina Korosteleva and Maxim Selivanov — told about the history of its creation and promotion. They especially noted the role of the senior lecturer of the Institute of Media Alexander Dyukov, who took over the leadership of this project. On September 1, 2024, the premiere of the film took place on the Spas TV channel.
The students emphasized that the work on the film was completed with the support of the FKI – with a grant from the HSE this summer they went on a second trip to Beslan, which made it possible to make the film long and multifaceted. “If you want to realize your idea and you need advice on how to fill out an application for a grant, contact us, we will be happy to explain everything,” Arina Korosteleva told the meeting participants.
After the premiere, it was possible to speed up the collection of funds to complete the construction and painting of the temple. You can find out more about how the students worked on the film Here.
Chekhov and Shakespeare
The festival program also included screenings of feature films shot by students of the HSE Film Institute. There was also a screening of the play “The Seagull”, prepared last year by second-year students. The director was the academic director of the educational program “Actor» Igor Sharoiko.
The play’s protagonist is a young director, Kostya Treplev. In order to understand his fate, he decides to stage a play through the prism of his memories and finds similarities between his life and Shakespeare’s play “Hamlet”. In particular, he finds out that his family’s quiet life has ceased to be so because of his father.
The genre of the play is a combination of physical theatre, when the actors’ movements dominate the text, and modern drama. True connoisseurs recognized not only Chekhov and Shakespeare, but also contemporary figures of theatrical art in the lines heard from the stage.
Actor Sergey Bolgar, a student at the Institute of Cinema, told how the work on the play went. “Each student brought a sketch, paired or single. Based on them, we put together a physical theater play. Each movement has its own subtext,” he explained.
“For us, performing at the festival with the play “The Seagull” is a happy opportunity to show what we do,” says Igor Sharoiko. “In addition, this is a popularization of physical theater, which exists in Russia, but is rarely talked about. Young artists enter the territory of an expressive language, which requires words to a lesser extent, and to a greater extent – their psychophysical expression, as well as plastic skills.”
“Camera, action!”
The festival program also featured student works in the short film and animation genres.
The School of Design showed the audience a selection of animated films that combined minimalist motion design and animation created using traditional, hand-made materials. Nikolai Kovalenko, a graduate of Ivan Tverdovsky’s workshop at the School of Design, presented the film “Lelera” to the guests. This work was awarded the Grand Prix of the 31st Open Festival of Student and Debut Films “Saint Anne”. Alexandra Persheeva, academic director of the educational program “Contemporary art“.
Students of the Institute for the Development of Creative Industries Danil Popov and Alena Semirikova recorded a special episode of the program “Perspective” with the guests of the festival. “This is a podcast from students for students, in which we, together with experts, discuss what creative industries are,” they explained.
AI and designers
The authors of the Telling Stories 2024 program could not leave aside the topic of artificial intelligence. It was the subject of a discussion organized by the School of Design. The participants — famous artists and designers — were asked to answer the question of how the paradigm of their work is changing in the era of AI.
According to digital artist Andrey Maksimov, there are very few players left in the design industry who do not use neural networks. “Everyone chooses what a neural network will be for them – an assistant in some work or a powerful tool for implementing visual ideas. This, of course, makes work easier and helps in self-expression,” he explained.
Arseniy Meshcheryakov stated that the use of AI will lead to increased competition in the field of art and design.
“Previously, you could say: “I learned to draw a plaster head in art school, look what a master I am,” but today it is nonsense. You need to create a comprehensive project that for some reason will be in demand by your audience, consumer, customer. And this clashes with what is happening in education in the era of ChatGPT, when there is no point in exams based on tickets, and students need to develop their horizons, system of views, and the ability to implement projects,” says the head of the School of Design.
What’s next?
As Tatyana Rivchun noted, other events dedicated to the 10th anniversary of the FCI are also being held under the Telling Stories festival brand this year. In particular, the School of Design and the School of Communications are planning to organize them in the coming months.
“Our faculty is a whole universe of creativity, full of stars. Each of them is constantly growing and shining brighter. Every year new stars appear. Due to this, our FCI universe is expanding. We hope that it will give birth to other galaxies and dimensions in the field of creative industries, and our festival will involve new participants from all over the world in its orbit,” added Tatyana Rivchun.
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Please note; This information is raw content directly from the information source. It is accurate to what the source is stating and does not reflect the position of MIL-OSI or its clients.
http://vvv.hse.ru/nevs/life/966313170.html
EDITOR’S NOTE: This article is a translation. Apologies should the grammar and or sentence structure not be perfect.