COMMENTARY: By Refaat Ibrahim
“If words shape our consciousness, then the media holds the keys to minds.”
This sentence is not merely a metaphor, but a reality we live daily in the coverage of the Israeli aggression on Gaza, where the crimes of the occupation are turned into “acts of violence”, the siege targeting civilians into “security measures”, and the legitimate resistance into “terrorist acts”.
This linguistic distortion is not innocent; it is part of a “systematic mechanism” practised by major Western media outlets, through which they perpetuate a false image of a “conflict between two equal sides”, ignoring the fact that one is an occupier armed with the latest military technology, and the other is a people besieged in their land for decades.
Here, the ethical question becomes urgent: how does the media shift from conveying truth to becoming a tool for justifying oppression?
Western media institutions promote a colonial narrative that reproduces the discourse of Israeli superiority, using linguistic and legal mechanisms to justify genocide.
But the rise of global awareness through social media platforms and documentaries like We Are Not Numbers, produced by youth in Gaza, exposes this bias and brings the Palestinian narrative back to the forefront.
Selective coverage . . . when injustice becomes an opinion
“Terrorism”, “self-defence”, “conflict” . . . are all terms that place the responsibility for violence on Palestinians while presenting Israel as the perpetual victim. This linguistic shift contradicts international law, which considers settlements a war crime (according to Article 8 of the Rome Statute), yet most reports avoid even describing the West Bank as “occupied territory”.
More dangerously, the issue is reduced to “violent events” without mentioning their contexts: how can the Palestinian people’s resistance be understood without addressing 75 years of displacement and the siege of Gaza since 2007? The media is like someone commenting on the flames without mentioning who ignited them.
The Western media coverage of the Israeli war on Gaza represents a blatant model of systematic bias that reproduces the Israeli narrative and justifies war crimes through precise linguistic and media mechanisms. Below is a breakdown of the most prominent practices:
Stripping historical context and portraying Palestinians as aggressor
Ignoring the occupation: Media outlets like the BBC and The New York Times ignored the Israeli occupation of Palestinian territories since 1948 and focused on the 7 October 2023 attack as an isolated event, without linking it to the daily oppression such as home demolitions and arrests in Jerusalem and the West Bank.
Misleading terms: The war has often been described as a “conflict between Israel and Hamas”, while Gaza is considered the largest open-air prison in the world under Israeli siege since 2007. Example: The Economist described Hamas’s attacks as “bloody”, while Israeli attacks were called “military operations”.
Dehumanising Palestinians
Language of abstraction: The BBC used terms like “died” for Palestinians versus “killed” for Israelis, according to a quantitative study by The Intercept, weakening sympathy for Palestinian victims.
Victim portrayal: While Israeli death reports included names and family ties (like “mother” or “grandmother”), Palestinians were shown as anonymous numbers, as seen in the coverage of Le Monde and Le Figaro.
Israeli political rhetoric: Media outlets reported statements by Israeli leaders such as dismissed defence minister Yoav Gallant, who described Palestinians as “human animals”, and Benjamin Netanyahu, who called them “children of darkness”, without critically analysing this rhetoric that strips them of their humanity.
Distorting resistance and linking it to terrorism
Misleading comparisons: The October 7 attack was compared to “9/11” and described as a “terrorist attack” in The Washington Post and CNN, reinforcing the “war on terror” narrative and justifying Israel’s excessive response.
Fake news: Papers like The Sun and Daily Mail promoted the story of “beheaded Israeli babies” without evidence, a story even adopted by US president Joe Biden, only to be disproven later by videos showing Hamas’ humane treatment of captives.
Selective coverage and suppression of the Palestinian narrative
Silencing journalists: Journalists such as Zahraa Al-Akhras (Global News) and Bassam Bounni (BBC) were dismissed for criticising Israel or supporting Palestine, while others were pressured to adopt the Israeli narrative.
Defaming Palestinian institutions: The New York Times and The Wall Street Journal claimed the Palestinian death toll figures were “exaggerated”, ignoring UN and human rights organisations’ reports that confirmed their accuracy.
Manipulating legal and ethical terms
Denying war crimes: Deutsche Welle stated that Israeli attacks are “not considered war crimes”, despite the destruction of hospitals and the killing of tens of thousands of civilians.
Legal misinformation: The BBC referred to Israeli settlements in the West Bank as “disputed territories”, despite the UN declaring them illegal.
Double standards in conflict coverage
Comparison with Ukraine: Western media linked support for Ukraine and Israel as “victims of aggression”, while ignoring that Israel is an occupying power under international law. Terminology shifted immediately: “invasion”, “war crimes”, “occupation” were used for Ukraine but omitted when speaking of Palestine.
According to a 2022 study by the Arab Media Monitoring Project, 90 percent of Western reports on Ukraine used language blaming Russia for the violence, compared to only 30 percent in the Palestinian case.
This contradiction exposes the underlying “racist bias”: how is killing in Europe called “genocide”, while in Gaza it is termed a “complicated conflict”? The answer lies in the statement of journalist Mika Brzezinski: “The only red line in Western media is criticising Israel.”
False neutrality: Sky News claimed it “could not verify” the Baptist Hospital massacre, despite video documentation, yet quickly adopted the Israeli narrative.
Consequences: legitimising genocide and marginalising Palestinian rights
Western media practices have contributed to normalising Israeli violence by portraying it as “legitimate defence”, while resistance is labelled as “terrorism.”
Deepening Palestinian isolation: By stripping them of the right to narrate, as shown in an academic study by Mike Berry (Cardiff University), which found emotional terms used exclusively to describe Israeli victims.
Undermining international law: By ignoring reports from organisations like Human Rights Watch and Amnesty International, which confirm Israel’s commission of war crimes.
Violating journalistic ethics . . . when the journalist becomes the occupation’s lawyer
Journalistic codes of ethics — such as the charter of the “International Federation of Journalists” — unanimously agree that the media’s primary task is “to expose the facts without fear”. But the reality proves the opposite:
In 2023, CNN deleted an interview with a Palestinian survivor of the Jenin massacre after pressure from the Israeli lobby (according to an investigation by Middle East Eye).
The Guardian was forced to edit the headline of an article that described settlements as “apartheid” after threats of legal action.
This self-censorship turns journalism into a “copier of official statements”, abandoning the principle of “not compromising with ruling powers” emphasised by the “International Journalists’ Network”.
Toward human-centred journalism
Fixing this flaw requires dismantling biased language: replacing “conflict” with “military occupation”, and “settlements” with “illegal colonies”.
Relying on international law: such as mentioning Articles 49 and 53 of the Fourth Geneva Convention when discussing the displacement of Palestinians.
Giving space to victims’ voices: According to an Amnesty report, 80% of guests on Western TV channels discussing the conflict were either Israeli or Western.
Holding media institutions accountable: through pressure campaigns to enforce their ethical charters (such as obligating the BBC to mention “apartheid” after the HRW report).
Conclusion
The war on Gaza has become a stark test of media ethics. While platforms like Al Jazeera and Middle East Eye have helped expose violations, major Western media outlets continue to reproduce a colonial discourse that enables Israel. The greatest challenge today is to break the silence surrounding the crimes of genocide and impose a human narrative that restores the stolen humanity of the victims.
“Occupation doesn’t just need tanks, it needs media to justify its existence.” These were the words of journalist Gideon Levy after witnessing how his camera turned war crimes into “normal news”.
If Western media is serious about its claim of neutrality, it must start with a simple step: call things by their names. Words are not lifeless letters, they are ticking bombs that shape the consciousness of generations.
Refaat Ibrahim is the editor and creator of The Resistant Palestinian Pens website, where you can find all his articles. He is a Palestinian writer living in Gaza, where he studied English language and literature at the Islamic University. He has been passionate about writing since childhood, and is interested in political, social, economic, and cultural matters concerning his homeland, Palestine. This article was first published at Pearls and Irritations social policy journal in Australia.
